Persona · 01
The Home Cook
Cooks at home. Dines out for the moments that matter.
Lagos professional, mid-career, often cooking dinner at home and packing lunch. Eats out 1–2 times a week — mostly client meetings during the week and a weekend dinner with the family or close friends.
Their typical month
- 04 Client lunches (mid-tier)@ ₦18,000
- 02 Weekend dinners (premium)@ ₦35,000
Monthly spend₦142,000
The math
Your ₦25,000 Founder fee pays itself back after 5 meals. Everything after that is ₦401,000 in your pocket this year.
Persona · 02
The Frequent Diner
Doesn't really cook. Lagos dining is the routine.
Young professional, expat, or busy executive. Doesn't keep a stocked kitchen. Eats out 3–4 times a week — a mix of café lunches, mid-tier dinners, and the occasional premium night out.
Their typical month
- 08 Lunches (casual)@ ₦12,000
- 04 Mid-tier dinners@ ₦22,000
- 02 Premium dinners@ ₦40,000
Monthly spend₦264,000
The math
Your ₦25,000 Founder fee pays itself back after 6 meals. Everything after that is ₦767,000 in your pocket this year.